Legal Content Writers – A Unique Synthesis of Law, Marketing and SEO Expertise
We Offer Authoritative Legal Content and Blog Writing Services.
The founder of Legal Content Writers have over two decades of combined experience in web-based legal marketing, lead generation, sales copywriting and legal web content writing services. What makes us different from other legal web content providers is that most of our competitors are former practicing lawyers that lack online legal marketing or SEO experience. Others have an SEO background but lack a thorough understanding of a consumer’s legal needs and concerns because they have never been involved in law firm marketing to consumers. Finally, there are those who have a general SEO or marketing background but have not worked exclusively in the legal space.
At Legal Content Writers, our team of licensed and experienced attorney writers combines extensive experience writing content for legal websites, legal blogs and legal portals with over 20 years of combined SEO, web content and online legal marketing experience. The synergy between our areas of expertise and experience mean that we are uniquely positioned to write content that not only attracts leads but helps turn leads into clients. We know that the goal of content on your website is to do more than attracting traffic, it is to convert prospects into paying clients.
View a few of our legal content writing samples.
A More Profitable Use of Your Time is Practicing Law – Save Time – Increase Profits and Hire Our Attorney Writers Who Have Practice Experience!
Many attorneys come to us for help only after trying to write their own blog articles or website content. While a practicing attorney is certainly competent to write about legal topics and issues, you may not know how to write content that will perform well in searches on Google and other search engines. More importantly, the process of drafting high quality legal content is time consuming. The most successful law firm websites and law blogs are constantly updated on a weekly and even daily basis, which is unrealistic for most successful attorneys with busy law practices. By outsourcing this time consuming task to our legal ghostwriters, you can focus on retaining new prospective clients and providing exemplary legal services.
Call Toll Free 1 (800) 877-2776 For Your Free Legal Content Consultation.
Let Our Legal Writing Increase Your Law Firm’s Revenue!
Unfortunately, the web is inundated with poorly written and superficial content with no substance that provides such generalized overviews that prospective clients scratch their heads after finding no helpful information or answers. This type of law firm content not only fails to convert prospective leads into clients but actually alienates visitors to your website who fill duped by empty content that conveys little, if any, helpful information and wastes the prospective client’s time. Google is increasingly penalizing websites with this type of generalized basic information with penalties that can result in as much as a 30% drop in traffic. Google considers the quality and volume of a law firm’s content as the single most important factor in search rankings. The top law firm websites and law blogs have many pages of well-written content, which means that they both attract and convert prospective clients.
Our legal blog writing service, marketing and SEO teams at LegalContentWriters.com take a completely different approach. Our experienced and knowledgable law blog writers write content that is informative, addresses real issues and suggests substantive solutions and guidance to legal consumers. Effective legal content writing for your legal website or legal blog should accomplish all of the following:
- Discuss interesting topics that attract visitors to your website
- Employ key word phrases designed to promote SEO
- Comply with state bar rules regarding attorney advertising
- Provide valuable substantive information designed to address concerns/questions of prospective clients
- Be well written and easy to understand
- Communicate both your expertise and ability to communicate in a clear, straightforward and understandable way
- Reflect the ethos or philosophy of your law firm toward clients and the practice of law
Our company is founded on two decades of collective online marketing experience reviewing, evaluating and optimizing law firm websites and legal information portals. Most consumers of legal services surf the web looking for legal information before deciding to locate a law firm to handle their legal matter. The law firm whose website attracts that client and provides USEFUL, INTERESTING and HELPFUL information has already started building an informal attorney-client relationship. This means that the law firm that attracts clients and then answers at least preliminary questions in an engaging way will likely have the upperhand in retaining that client.
Is Your Law Firm’s Website Copy Failing to Generate Results? Here’s Why!
Many law firms and legal portals make common mistakes in producing and posting legal content and legal blog articles. Some of the these mistakes include:
Content Riddled with Spelling and Usage Errors: An attorney is hired, amongst other things, to produce exemplary written work product. A website article full of misspellings and grammatical errors does not instill client confidence. The content on your website should be polished and well written.
Keyword Placeholder Content: Some articles on attorney websites are really no more than generalized assertions about the firm “fighting for its clients” or otherwise providing empty assertions regarding the firm’s expertise. This type of website content writing typically discusses legal issues in such a simplistic way that it fails to communicate any useful information. SEO firms that draft content that is nothing more than an excuse to string a series of keyword phrases together commonly produce this type of content.
Lack of Depth: Writing easy to understand content is different from writing “simplistic content.” The content on your website should demonstrate your ability to understand complex or sophisticated legal issues and communicate them in non-technical language. The content must have enough depth in terms of legal concepts that the client could not have figured out the same thing with a basic Google search. The point is that an attorney is an expert on the law so the content on one’s website should communicate that expertise and specialized knowledge. If a prospective client can go to a site like Wikipedia or similar general information website and obtain the same type of information, you are hardly building your credentials with the prospective client as a legal expert with specialized knowledge.
Boring Topics or Subject Matter: The topics you select to write about should be engaging, and the law blog articles must be interesting and/or entertaining, or legal consumers will not waste their time trying to stay awake while reading it. While collateral estoppal and res judicata, for example, are very important legal issues, these are complex civil procedure issues that most legal consumers may not find interesting.
Not SEO Friendly: While lawyers can write content about legal issues and often communicate those ideas in an easy to understand way, they have a limited background in online legal marketing and search engine optimization (SEO). Although content by someone whose primary experience is writing legal work product as an attorney may result in engaging and understandable articles, an attorney’s lack of SEO knowledge means that you may not receive traffic to read those articles.
Regurgitation of News Articles: There is a growing trend to develop law firm blogs that are little more than re-written news articles about car accidents, divorces, DUI arrests, etc. While these law blog articles may have the right keywords and geographic references for SEO, they communicate little real information to consumers with legal problems. Google has recently changed their analytics to penalize use of this type of content, which provides virtually no value to a legal consumer.
Duplicate Content/Statutory Language: Many attorneys like to provide exact statutory language throughout their website. A common example is criminal defense law firms that list the statutory language for every offense as a separate practice area. While mirroring statutory language makes perfect sense when preparing a court pleading, it is a terrible idea for a law firm website. This approach poses two separate problems:
- Your law practice website will have massive amounts of unoriginal content that will be duplicated on thousands of other websites. Google may seriously penalize your law firm website in search results if the content is not original. This is why law firm websites built on cut and pasted content from other sites typically perform poorly in Google searches. It is also quite embarrassing when you receive a call from another attorney asking why you “stole” their legal content.
- Statutory language is dense and not particularly understandable to the average consumer of legal services. It is much better to paraphrase the language so that it is both understandable and does not duplicate content on other websites.
Inaccurate Content: There are few experiences more humbling than having someone contact you to indicate that you got the law wrong on your firm’s website. This is a mistake to be avoided at all costs. While you may review the content prepared by your legal content writing service, it is better to work with a company that employs writers with both law school and legal practice experience so that you do not find yourself re-writing all of the material virtually from scratch.
Call Toll Free 1-800-877-2776 for your free content consultation.
Unique Experience & Proven Results That Only Our Web Content Writing Service Can Deliver!
The senior writer and lead editor has experience as a former practicing attorney and has been published in legal journals and on many of the leading legal information portals as well as numerous law firm websites and legal blogs. This experience is supplemented by over two decades of collective experience of our founders in online legal marketing working with many of the largest online legal marketing companies and thousands of law firms. Our SEO team also has over a decade of experience optimizing websites for thousands of law firms and many of the top legal portals. Every single piece of content that is produced by our legal ghostwriters is carefully reviewed by the legal, marketing and SEO team. This fusion of unique abilities and backgrounds is what makes legal writing service special. We know how to turn online legal content into paying clients!
If you are looking for quality content for your law firm website or legal blog to promote your law firm’s visibility on search engines and improve the conversion of your law firm website, legal blog or legal information portal, our legal writers will provide the content you need to improve both traffic and conversion. Our legal blog writing service has written literally thousands of articles for clients throughout the U.S. Our proven approach of developing legal content for law firm websites and legal blogs has helped our clients obtain a competitive advantage and increase firm profits.
Call Toll Free 1-800-877-2776 for your free content consultation.
Content Strategy for Law Firms
Content marketing for your law firm does not need to be difficult or even elaborate, but your website should feature abundant, relevant, and high-quality content. Building content over time will make your website more visible to search engines like Google, assuming that your firm is not paying for a preferred position. However, search engines will by-pass your content if your firm fails to update it regularly with new content.
The question that naturally follows is: what is content? In the not-too-distant past posting a blog per week might suffice. The nature of web content has changed dramatically since then. Frequent blog posts are an economical and efficient method of connecting key search words and phrases to your firm for Search Engine Optimization (SEO). The advent of readily available, high-quality video recording platforms and editing equipment, along with the proliferation of YouTube, coupled with consumers’ plummeting attention spans necessitates that the content posted on your website must be more dynamic, or your online presence could become obsolete.
One of the keys to a successful online marketing campaign is determining the most effective and efficient methods of ranking high within Google search results. The best SEO practices are compatible with other search engines, but the best results will come from falling high in the Google search results. Google is the industry standard and is so pervasive that the company is not only synonymous with searching for content from the world wide web but new words have entered our vernacular because of its ubiquity. In other words, if a potential client with a legal problem needs to find legal representation, they will “Google it.”
Your content, according to industry experts, should satisfy three qualifications to yield results. The articles, blogs, white pages, videos, graphics, and other content you post on your firm’s website must be entertaining, useful, or interesting. Content that fails to satisfy any one of those characteristics will not be satisfactory to Google. Consequently, Google will by-pass your landing page in favor of another page that bears those qualities. It, therefore, stands to reason that if Google cannot or will not find your site, no one else will. Unfortunately, you and consequently your firm, will have little to no relevance in the broader market if you do not have a web presense to which people can turn for information, or even to verify your existence if they learned about you from another source.
SEO and content enjoy a mutually beneficial relationship. One without the other simply will not suffice to garner the results you demand. Repeatedly throwing less-than-engaging content together with a few SEO phrases will not generate the leads which your firm is targeting. In fact, the best place to start with developing strong content is to know your audience. The type of law practice you want to run and clients you want to have will dictate whom you identify as your audience. Once your firm identifies its audience, then the marketer will need to get to know them.
Knowing your audience delves deeper than just identifying the demographic. Knowing your audience means having a deep understanding of what makes those people you want to reach tick. You need to know what issues they consider when making a decision, what they might find persuasive, and those things they could find dissuasive. Of course, most law firms do not have the capacity to survey their existing clients to determine why those clients engaged the firm to discern the motivations of the firm’s target audience. There are other methods of achieving the same result with web content.
Knowing Your Audience Will Help You Hone Your Message
A recent survey conducted by Internet content marketing experts yielded startling results. The results of the survey indicate that 80 percent of online marketers do not know their audience, meaning the marketer did not understand their target audience’s motivations, hesitations, sticking points, and the like. As a result, these industry experts identified three methods of ascertaining the vital information you need to distinguish your content from other firms’ website so the traffic heads to your landing pages and not another’s.
The first method of learning your target audience is to produce dynamic content that has evolved to meet your audience’s needs. Analysis of consumer’s preferences as it relates to the content of your website will provide significant insight into the where you need to focus your content development. Your web provider should be able to develop metrics that will assist you in measuring the value of your content based on whether the content helps prospective clients take action and contact the firm. Once you have performed that analysis, then you can hone your content to penetrate the market you desire.
Another critical aspect of persuading potential clients to take action is understanding your potential clients’ needs. You will need to determine whether views to your page are directed to mobile devices such as smartphones or tablets and then react accordingly. Perhaps developing a smartphone application is a wise maneuver for your firm because your site generates numerous views from mobile devices. You can add content to your site by touting your firm’s latest technological advance when the firm announced its launch of a mobile application. To be sure, without the appropriate analysis, you might never know that your firm needs a mobile application or that developing a mobile application is wasting valuable marketing dollars that could have been spent more wisely on alternate content.
Learning what content drives potential clients to your firm is only half of the battle. Most law firms cannot rest on their laurels. Clients can be finicky and come and go without much notice. Consequently, law firms need a constant stream of potential clients driven to their website. Law firms must re-evaluate their marketing content and alter it from time to time based on client trends as well as consumer trends from the broader market. Firms must change their content depending on the results of their reanalysis on changing market conditions.
Have a Purpose When You Post Content
At the outset, it is impossible to know to what content clients will gravitate and thereafter find useful. There will be a learning curve and the psychology of a consumer utilizing the internet to make a decision continues to be studied. However, the content you post during that curve should be meaningful even if you will alter and hone your message with subsequent content. Your preliminary messages will have a greater impact if you design them with a specific purpose in mind. The purpose can be multi-faceted. Your content can inform and entertain, or it can demonstrate the depth of your knowledge in a particular area of law.
Ultimately, you are trying to distinguish your law firm from every other law firm in the market to persuade the prospective client to retain your firm to the exclusion of all others. That is the purpose of your content. The real question to resolve is what form will that message take? It stands to reason that more web page views will generate more potential clients. Persuading consumers to click on your law firm’s link in a search engine results page is the sine qua non of a successful Internet marketing media campaign.
Industry experts suggest keeping the “Three E’s in mind” when trying to determine the best content for your purpose. The “Three E’s” are:
- Experience, and
Experts recommend experimenting with different content. Your firm’s content can be an amalgam of blogs, landing pages or white papers, social media content, videos, or metrics. Experimenting with different combinations will help you present your message in a variety of ways that can attract clients.
Advances in technology have come a very long way in a short period. It is possible to create a visually engaging and unique experience with the technology that is readily available in the consumer marketplace. Use that technology to create an emotional experience as a component of your firm’s content. Law firms can create an emotional experience with their content to engage their prospective clients. In other words, leave your web visitors with a feeling. Perhaps you post a video of a satisfied client explaining how your firm saved her from certain financial ruin or helped a person wrongfully charged with a crime avoid a lengthy prison sentence. Whatever your firm’s particular niche is, you should find a way of developing a message that provides an emotional connection to the law firm.
Finally, find a way to engage your clients. Your content should create an expectation that your firm is an invaluable resource. In that sense, current and prospective clients will visit your site time and again for the most up-to-date legal information that is relevant to them. Potential clients will return to your site if your firm presents itself as the foremost authority in a particular area of law.
There are, however, a couple of caveats to bear in mind. The language your firm chooses to convey its message should be consistent across all forms of content and mirror the language your target audience speaks. Many law firms wish to demonstrate that they are serious, intelligent, and well-educated lawyers and their marketing content should reflect that decision. But, you can be serious lawyers and still use a voice that is not haughty or appearing to be condescending. It is a bad idea for your marketing content to be replete with legalese. Instead, your tone can be serious, articulate, intelligent, and respectful without sounding pompous.
In the end, the sole purpose of online marketing is to generate leads to build a client base. Firms should review the metrics generated by their web traffic to determine whether their goals are being attained. If your purpose were to drive page views to your site so that your firm will rank higher in search results, convert prospective clients to clients, engage socially with the market, or develop a source of revenue, analytics would be able to provide you with that information.
Effective Website Content for Lawyers Means Quality Plus Quantity Equals Success
One obvious concern marketers share is the saturation point of the American consumer. Americans are bombarded for more than 10 hours per day by media. Media, in this instance, is a wide-ranging and all-encompassing definition. In this context, media incorporates social media, blogs, emails, web content, and videos. The sheer volume of content puts a premium on quality. The cream, as always, will rise to the top. The more pressure applied to the American consumer, the more likely they are to disregard or ignore your message. However, they are more likely to engage if you provide meaningful, insightful, and informative content that helps them sort through all of the noise and distractions of other lower quality content.
Call to Speak With an Expert, Not a Sales Representative
For a consultation regarding content marketing strategies and/or content writing services for your law firm, no matter what the size, contact James Greenier with Legal Content Writers at 1-800-877-2776.