While so much change in the internet marketing world occurs every year, the basic principles of SEO remain the same. SEO is essentially a form of online marketing that can be highly effective if done right. In order to market your brand, there’s a need to be creative, understanding, patient and relevant. As the online Read More

Analytics plays such an integral part in SEO that it often dictates how businesses design their social marketing strategies. But Google Analytics is not the only game in town. Twitter may be a little late arriving to the party, but the latest upgrades to its analytics provides a wealth of marketing information. Twitter has become Read More

Google’s Algorithm’s latest upgrade, which has been named Pigeon, is intended to improve searches with more relevant local results. According to SearchEngineLand.com, Piegeon has made a  host of changes to its local search ranking algorithm. That could have both positive and negative effects for businesses. So what does that mean for law firms? First, it Read More

When the writing, editing and SEO are all finished, your law firm blog is ready to be published for the world to read. But even when you hit the publish button, your job is not finished. There is still more left to do. Cyberspace can be a lonely world. If you send a blog out Read More