While so much change in the internet marketing world occurs every year, the basic principles of SEO remain the same. SEO is essentially a form of online marketing that can be highly effective if done right. In order to market your brand, there’s a need to be creative, understanding, patient and relevant. As the online world continues to evolve, here are some SEO recommendations for the future.
Obey
Google is king of the rankings and there are certain guidelines which help websites achieve high rankings. Get familiar with those guidelines and follow them since they are continually being updated. For example, Google is now rewarding secure websites (HTTPS) with higher rankings. It is just one of many ranking criteria, but if you follow them all then your ranking will reflect your obedience.
Leverage New Technology
New technology is inevitable. It will continue and with it, there is an ever-changing online landscape. For example, the new Twitter Analytics Dashboard is a valuable tool which can help shape social marketing campaigns. The kind of new information found within Twitter’s Analytics could be a tremendous help to SEO. Keeping pace with what’s new can help any SEO specialist stay one step ahead of the competition.
Public Relations
The more your business is mentioned, the more of an authority you will appear to be. When your brand is constantly mentioned online, it improves your ranking and builds your credibility. An emphasis on public relations will bring more name recognition to your brand. That will get people talking about it. SEO is steadily becoming more about brand recognition than being deemed an authority. Public relations specialists are aware of what audiences want to hear. Insight of that nature could also go a long way in putting together content people want to read.
Social Quality
Google is considering adjusting its rankings according to the quality of social signals. Social shares are not expected to be as important as the quality of social shares in the future. Google ‘plus ones’ are ranking higher than social shares on other social media sites. Becoming more active on Google+ may be better for SEO than increasing your number of Twitter followers.
Integrate efforts
Social media has already begun to drastically shape SEO and the future could call for the need to integrate those two areas. Sharing content on various social channels should steadily become a prerequisite for any business. A thorough examination of a business’ social reach should also be used when formulating SEO. Taking that into consideration, efforts should then be put into the content that drives social media.
Test the SEO waters
There is not an ultimate SEO book that explains how everything should be done. There is no exact procedure for SEO. For that reason, SEO can be an ongoing collaborative effort. Pick the brains of others who specialize in SEO. Look to see what is working and what is not. Also, don’t conform to one given method. There is no rule that says blog posts have to be at least 400 words or that subject lines in e-mails cannot exceed 60 characters. Test the SEO waters time and again until you find what works for your business.
Be Unique
No matter how creative you are in creating keywords, chances are that someone else is going to be just as creative. But businesses no longer have to rely on keywords alone to drive their SEO. Concentrate on problem solving by listening to what audiences want and then give that to them. Also don’t fall victim into putting all your SEO eggs into one basket. Just because some of your competitors may rank higher does mean you have to strive to be their mirror image.
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