Achieving High Search Engine Rankings for your Legal Website…Part Two

To continue with the discussion of the best ways you can achieve the highest search engine ranking on your legal website, consider that a full 70 percent of web site owners have sites that are missing out on search engine traffic because their design is not conducive for high rankings. Has your legal website had the absolute maximum optimization for search engine rankings? Has it been submitted to the top 20 search engines and directories? If you don’t know the answers to these questions, your website could be languishing among that 70 percent. If, after looking carefully at your legal website, you believe your site design could be standing in the way of your high rankings, don’t wait—make the necessary corrections now!

Here are a few more “tips” to make sure your legal website ranks as high as it possibly can, resulting in lots of happy clients:

  • Never forget that search engines look at words, not images when they index, so never, ever, use an image as the main content of your page. This can seriously reduce your chances of high search engine rankings.
  • You need words on your pages to achieve high search engine rankings, not flashy graphics. Your text must contain the most important keywords and key phrases that your potential clients will enter on their search engine.
  • You must make certain your words are written in a language the search engines can read. To test this on your own website, use your mouse and bring your cursor down to the text on one of your web pages. Click and hold down the left mouse button; if you can highlight just one or two words of text, you are probably fine, but if you can only highlight a large block of text it could be in graphic form. Graphic text must be replaced by standard HTML text so the search engines can easily read it.
  • Remember to use keyword phrases, rather than single keywords as often as possible. Most web users will type in “DUI attorney” rather than simply attorney. Your keyword phrases need to be as specific to your business as possible.
  • Hidden text is a big no-no. If you are attempting to achieve greater keyword density by hiding them in ways such as making them the same color as your background, don’t. Trying to fool the search engines could risk having your site banned from search engines, so always, always, be up front and straightforward in the design of your legal web page.

If you have determined that your legal website needs some optimization to make it more compatible, don’t panic. It’s not as complex as it may seem, and if your legal website has been launched for months without the search engines having any idea it exists, SEO is critical. Not having meta tags and optimized text in your site code can result in the wrong search terms and low search engine rankings. Legal SEO requires constant monitoring to be successful.