Every day, millions of people use search engines. As an attorney, it is important for you to understand the web users and legal consumer’s behavior when they are online looking for remedies to their legal problem. By analyzing how legal consumers search, we learn a lot about what is important to them. Search engine optimization Read More

So much changes; so much remains the same. As a law firm marketer and communicator, the skills that we have been developed are absolutely relevant when it comes to the Web. As communicators, we are all taught to think of the reader. As marketers we are taught to put the customer first and to be Read More

To attract very high quality personal injury cases and legal consumers willing to spend more for legal services in the transactional areas of your client’s practice, content is king.  But not just any content will do the job right. Legal consumers are much more educated and their ability to find and research legal information is unprecedented. Read More

The best “About Us” pages give your customers an inside look at the human side of your law firm. For instance, who started it and why? And who are some of the movers and shakers on staff? Effective “About Us” pages also reflect your law firm’s brand image and personality. For instance, if you like Read More

The secret of website communications and law marketing success is to be found in the concept of “solution based keywords.”  There is something in “solution based keywords” that has explosive potential, something that connects to the essence of modern human behavior. As Web users, we are hunter-gatherers once again – only this time, instead of Read More